Build a Better Trade Show Image

Was your last trade show exhibit as successful as you had hoped? Or is there still room for improvement? Whether you're a first-time exhibitor or have been going to shows for years, this book is filled with tips and proven examples that can jump-start your next exhibiting experience.

You will discover how to:

- Research shows and set realistic goals for exhibiting

- Make your exhibit stand out with a unique theme or design

- Train your staffers so they are able to gather the most qualified leads

- Create a buzz about your company before the show starts

- Unlock the potential in the leads you gather

- Expand your possibilities by implementing non-traditional techniques

- Use resources listed to help in all stages of your exhibiting plan