Corporate Storytelling: Planning and Creating Internal Communications

Each chapter discusses a key communication principle or milestone using examples from a variety of business scenarios and templates that can be adapted for use in your own organization. Featured topics include:

* Writing tips
* Audience analysis
* Media selection
* Distribution, from memos and Web pages to presentations, conference calls and white papers

Whether your company is a 25 person services boutique or a global high-tech powerhouse with thousands of employees, this book's simple approach and easy-to-apply tips will work for you.