Rich Buyer, Rich Seller The Real Estate Agents Updated Guide To Marketing Luxury Homes The Expanded Second Edition

Maximize your success in the luxury home niche. Rich Buyer, Rich Seller tells you how. Inside you'll discover new research, great ideas, and the surprising answers to questions such as...* Who are the buyers and sellers of luxury homes?* How do they choose their real estate agents?* How can you position yourself as a luxury home expert?* What special competencies must you have to succeed?* What must you know about lifestyles of the rich and famous?* How do you market an upper-tier property effectively?* How do you meet the service expectations of the affluent and gain their loyalty and referrals?