Writing and Developing Your College Textbook: A Comprehensive Guide to Textbook Authorship and Higher Education Publishing, Second Edition

This is a revised and expanded edition of a popular professional guide for academic authors and editors on textbook writing and higher education publishing. The new edition contains two new chapters on recent industry developments in the Information Age and the uses of learning objectives in textbook package development. New topics include pricing solutions, market segmentation in scholarly publishing, academic self-publishing, digitization, open access, wiki-textbooks, and author-editor/ author-publisher relations. The second edition features many new examples, practical tools, and links to resources for academic authors.