The Art of Business: In the Footsteps of Giants

Discover how modern business giants such as Herb Kelleher of Southwest Airlines, Gordon Moore of Intel, and Earl Bakken of Medtronic have developed enterprises with soul by applying the five strategic arts of possibility, timing, leverage, mastery, and leadership outlined by the ancient strategist Sun Tzu in The Art of War. Such enterprises achieve organizational excellence and lasting market dominance, and their leaders are envied, copied, and avidly followed by many. This book offers you the opportunity to walk with these giants, learn their secrets, delve into their minds, and experience these five arts as they do.