Innovation: Case by Case - How the de Bono Thinking Systems Have Transformed Companies Across the Globe

Are there secrets shared by industry leaders such as Boeing, Hewlett-Packard, 3M and Motorola that consistently keep them in the forefront of global innovation? And can the secrets be learned by other who want to emulate these innovative giants?Find out for yourself by delving into this informative collection of company case files. Discover practical, systematic processes which lead organizations to breakthrough innovations. Meet trained creative thinkers and observe their on-the-job operations. Whether venturing deep into the selenium mines of South Africa or flying across the skies over Toronto, you'll become part of 20 stories that prove a change in thinking can yield phenomenal results.