Reach Higher: Long-cycle Strategies for a Short-cycle World

Using a very personal journey through a lengthy career as an architect, interior designer and planner, former president of Gensler Architecture Design & Planning Worldwide, Ed Friedrichs presents a model for sustainable and effective business design in the 21st century. Drawing on principles necessary for successful architectural practice, the archetypal long-cycle business, Friedrichs make the case for a quantum shift in thinking about organizational design in the new business environment where people resources, embedded knowledge, culture and trust relationships are an enterprise's most valuable assets. This book illustrates how to develop organizational strategies, a mission and value system and culture uniquely suited to creating a sustainable advantage in highly competitive market, achieving long term value in today's short-cycle context.