By the Numbers: Benchmarking Study on Healthcare Marketing, Communications and Strategic Planning--Budgets, Staffing and Structures

Based on a study of more than 250 hospitals and health systems throughout the country, By the Numbers is an invaulable reference for anyone who wants comparative budgeting and operational data. This exclusive benchmarking report, updated in 2005, provides key data on marketing, public relations, advertising and strategic planing budgets, staffing levels, and organizational structures. It also includes in-depth information on call centers, website development, customer relationship management systems, and more. More than 50 graphics illustrate the data and break it down by bed size. Pre-order your copy today!