Behind the Scenes: Managing a Trade Show Without Losing Your Mind

Behind the Scenes: Managing a Trade Show Without Losing Your Mind is an entertaining, easy to read book written specifically for people who manage and coordinate trade shows. Filled with step-by-step instructions on trade show management, Behind the Scenes examines all of the details involved in this lucrative marketing venue.

The book includes a trouble-shooting section, a detailed To-Do worksheet, and a handy budget worksheet. The author capably handles a diverse set of subjects, describing how to choose trade shows, pre-market the event, train booth staff, design the perfect exhibit, and how to handle logistics.