Marketing to the Hispanic Community: A Comprehensive Guide for Tax Preparation Offices/Staff Training Guide, 2 Volume Set

A step by step guide to language, culture, education and public relations. Includes a staff training manual and CD with templates for forms, signs & advertising in English and Spanish. Sample topics include: Understanding and overcoming cultural & language barriers, Solving problems with names & invalid socials, Recruiting & training bilingual staff, Applying for ITIN's, Low cost marketing techniques that work, legal, software & customer service pitfalls to avoid, Most frequently asked questions & answers, Tons of referral resources.