There's a Fine Line Between a Groove and a Rut: How to Avoid a Sales Slump and Re-Energize Your Marketing Team

Learn how to "maintain a selling GROOVE, while avoiding a selling RUT" in this powerful book on successful sales and marketing strategies. Speaker and author George Kittredge instructs small business owners, sales managers, and anyone who sells professionally, on how to turn prospects into customers. There's a Fine Line Between a GROOVE and a RUT offers easy to understand tips and techniques on how to attract those first clients and how to get others talking about your business. Other books tell you what you should do. This book shows you how to do it. Using real world examples and simple training exercises, you'll learn:
- the 8-step Selling Agenda
- the 10 Fine Line Rules for successful selling, and
- the 21 Fine Line Indicators that a peak performer is slipping toward a rut.