DUH! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business

DUH! MARKETING offers a humorous jaunt through the advertising and marketing jungle and is guaranteed to get you to chuckle or gasp over positively on-point or miserably off-target marketing efforts by some of the most recognized companies worldwide. DUH! MARKETING covers the essentials of marketing through analysis of humorous and not-so-hilarious real-life examples. It provides simple and foundational marketing guidelines following the premise that if readers can remember an outrageous story, they will never forget its lesson. Every DUH! Is followed by a parallel Ta Da! so that yo can learn what works and what doesn't.