Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Powerful Marketing Stra

The principles of strategic marketing can help your business compete with rivals, satisfy customers, and increase profits. Indispensable Marketing Strategies explains how, with the help of over 90 diagrams, illustrations, and definitions of marketing terms. Now in its second edition, this book has been substantially revised for greater ease of use.