Back to Basics: 30 tips to marketing your small business and establish yourself as an expert in the industry

Marketing is like a great recipe. It is a combination of ingredients mixed together in a planned manner that create a great marketing strategy. Back to Basics offers real solutions that are affordable (many are free) to create buzz about your business within your community and on the Internet. Designed with the small business owner in mind, Back to Basics offers 30 tips broken down into three categories: Marketing foundation, Guerilla Marketing and establishing yourself and your business as the place to go for expert advice and knowledge. Back to Basics is an electronic book on CD which includes forms for identifying your target prospect, creating your Company Alphabet and more. This great resource includes over 100 live links to additional articles, worksheets and blog posts to help you better market your business.