Strategic Marketing Management: The Framework
Book Details
Author(s)
Alexander Chernev
Publisher
Brightstar Media, Inc.
ISBN / ASIN
0979003970
ISBN-13
9780979003974
Availability
Usually ships in 1-2 business days
Sales Rank
#13,197,050
Marketplace
United States 🇺🇸
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Description
An abridged version of Strategic Marketing Management (3rd Edition), this book offers a framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems.
