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Mobile Persuasion: 20 Perspectives on the Future of Behavior Change

Name: Mobile Persuasion: 20 Perspectives on the Future of Behavior Change
Author: BJ Fogg, Dean Eckles, Ian Bogost, Sunny Consolvo, Eric Holmen, Mirjana Spasojevic, Josh Ulm, Sebastien Tanguay, Susan Walker, Sean White
ISBN: 9780979502521

AuthorBJ Fogg, Dean Eckles, Ian Bogost, Sunny Consolvo, Eric Holmen, Mirjana Spasojevic, Josh Ulm, Sebastien Tanguay, Susan Walker, Sean White

PublisherStanford Captology Media

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Book Details

Author(s)BJ Fogg, Dean Eckles, Ian Bogost, Sunny Consolvo, Eric Holmen, Mirjana Spasojevic, Josh Ulm, Sebastien Tanguay, Susan Walker, Sean White

PublisherStanford Captology Media

ISBN / ASIN0979502527

ISBN-139780979502521

Sales Rank701,288

MarketplaceUnited States 🇺🇸

Description

The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people - and how this emerging trend will change the way you live, work, and play.Contributing Authors: Ian Bogost, Peter Boland, Sunny Consolvo, Martin Cooper, Erik Damen, Will Dzierson, Dean Eckles, BJ Fogg, Paul Hedtke, Peter Heywood, Rachel Hinman, Eric Holmen, Alex Kass, George LeBrun, Deb Levine, Jerry Michalski, Eric Paulos, Michael Sarfatti, Ian Smith, Mirjana Spasojevic, Sebastien Tanguay, Josh Ulm, Steffen P. Walz, Sean White.