Zen of MLM, 2nd Edition: Legacy, Leadership and the Network Marketing Experience
Book Details
Description
No hype. No theory. No razzle-dazzle. Just three decades of experience from one of the preeminent commentators on the network marketing scene.
John David Mann writes about the network marketing experience from a unique perspective. As a journalist, he has conducted interviews with leading business experts and the industry’s top corporate and field leaders. As a practicing network marketer who has built a sales/distribution organization of over 100,000 people, he is also keenly in touch with the day-to-day, in-the-trenches realities of the business. Now The Zen of MLM, Second Edition brings together 101 of his most popular essays on life, leadership and network marketing, including:
- Residual Income, Residual Impact — One of the most widely reprinted essays in network marketing history.
- Leaders Hold a Vision — The underground classic that inspired a generation of entrepreneurs.
- The Ultimate Secret to Handling Objections — How to go beyond techniques to the heart of the matter.
- First, Do No Harm — Why the “three-foot rule†does more harm than good.
- Cutting a New Path — How network marketing is growing up, and why so many highly respected opinion leaders, from economists to senators, are saying such good things about it.
- And dozens more.
For the last three decades Mann’s trademark blend of big-picture objectivity, hands-on practicality, and intimately personal insight has helped thousands of people build stronger, more successful, and more fulfilling businesses. Now it will do the same for you.
