How YOU Are Like Shampoo for Job Seekers: The proven Personal Branding System to help you succeed in any interview and secure the job of your dreams

Employers want to know why you are right for the job: Should they hire you or another qualified candidate? By learning to master the Job-Seeker Personal Brand, the reader will have an edge over others interviewing for the same position, making the trademarked YOU; the brand of choice for the employer. This groundbreaking book reveals a proven, step-by-step system for defining, communicating, and taking control of a personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, it takes the reader start-to-finish through proven corporate branding techniques never before adapted for personal use. The reader will learn to: leverage the 6 personal positioning elements other job-seekers don't know; master the 5 everyday activities that best communicate your brand to potential employers; avoid the top 20 job-seeker personal brand busters; build trust and excitement before, during, and after an interview; and command the highest possible salary.