The Alpha Factor: The Secret to Dominating Competitors and Creating Self-sustaining Success

How did Harley-Davidson, Starbucks, Victoria's Secret, John Deere, Mercedes, BMW, Wal-Mart, and every other Alpha company create such customer loyalty and market dominance? The secret is in understanding the Alpha Factor. Based upon more than 100,000 consumer interviews, hundreds of corporate interviews, and tests with more than 75 real-world companies, the Alpha Factor was proven to create dramatic, sustainable change in almost any company without discounting and often without new product development. Learn the secrets in this easy-to-understand, highly practical look at what creates sustainable success and market dominance. Read this book with pencil in hand, because you will find yourself creating new strategic plans to drive greater growth and profitability for your company.