Skip to the Loo: Bypass Big-Ticket Advertising and Build Business with Better Bathrooms or Marketing to Women with your Restroom using the Power of Authenticity, Cleanliness, Word of Mouth, and Care

Do you regard your customer restroom as a nuisance, a maintenance nightmare, or underutilized storage space? Well, think again! This potty training guide for retailers will show you a new way to look at your loo as the benefits of stealth marketing to women through destination restrooms is revealed. A few savvy retailers have realized that attractive restrooms are a magnet for female shoppers, but most are not taking advantage of this little room's big potential. Using research that anyone will appreciate, Linda Wright explains the criteria that women use to define an attractive bathroom, and offers practical suggestions for making yours memorable, in a good way! Learn why an attractive bathroom keeps a business on feminine shoppers' radar; discover what makes one great; and find out easy and inexpensive ways to improve your facilities. Skip to the Loo! is the result of the author's own retail restroom revitalization project.