"Event and Concert Promotion"

"Event and Concert Promotion' is a book for concert promoters and event planners. This instructional book describes the planning and execution of a successful event and/or concert. Chapters include topics on Promoters, Event Types, Business Set-Up, Personnel, Customers, Database, Finance, Sponsorship, Artists, Venues, Contracts, Insurance, Performing Rights, Unions, Government Regulations, Tickets, Production, Marketing, Promotion, Graphics, Publicity, Advertising, Public Relations, Printing, Casting, Radio, Video, Telephone, Direct Mail, World Wide Web, Email, Blogs, Street Team, Collaboration, Promo Kits, Interviews, Advancing the Show, Day of Show, and Settlement. Also included are sample agreements and contracts that are typical for use with concerts and events including performance agreements, booking agreements, and production agreements.