Build an Industry Hot Rod: The Nuts and Bolts of Leaving Competitors in the Dust

This book provides a shop manual for business leaders who want to soup up their company and leave competitors in the dust. It also serves as an invaluable resource to newcomers to the business arena who want to learn how the innovation of new products and services is supposed to work.

The focus of this work is the investment-to-income system, a closed loop business process that drives financial growth by transforming invested funds and incoming information into value delivered to the customer. A fraction of the revenue thus generated funds further innovation of future products and services. An in-depth understanding of the essential elements and interrelationships in this system is vital to the sustained financial growth of a business enterprise.

In addition to a catchy title, the Hot Rod metaphor provides an excellent framework for systematically intensifying the competitive performance of the investment-to-income system. Tried and true practices for souping up a competitive racing machine transform through the metaphor into equivalencies that work just as well in business. Airflow, fuel, combustion chambers, superchargers, timing, detonation, and octane all have close parallels in the business arena. The chemistry of an internal combustion engine offers surprising insights into the chemistry of innovation. The result provided here is a necessary and complete intellectual structure for understanding and improving innovation.

The Patterson-Hartmann model, a previously published mathematical analysis, illustrates quantitative behavior and relationships within the investment-to-income system. Practical examples and industry case studies demonstrate the applicability of these theoretical principles in the real world.