The tools in this book have been used for three decades by successful leaders to crystallize their strategic intention, manage critical issues and build accountability into their company's culture. This easy to use and powerful framework of questions challenges you to clarify the answers to foundational elements of your business strategy, such as "Which business are you really in?" Core chapters address the elements of purpose, choice, position, people, process, action and results. Bonus sections provide helpful suggestions for implementation and for digging even deeper with compelling questions. Numerous charts, case histories, examples and quotes help the business concepts come alive. Validated by thousands of executives in small to large businesses across many industries, this universal planning framework is helpful to any business or organization. Consider this unique book your personal guide to strategic thinking-a catalyst to help focus your intention and grow your business.