The Secret Green Sauce: Best practices used by actual companies successfully growing green revenues including "how-to" case studies on pricing, ... seeking "cost less, mean more" solutions.

Dr. Letitia Wright Book Review: Roth provides "...a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Roth lays it out, easy to understand and use. This book is a great start to your 'green education."