Selling Change: 101+ Secrets for Growing Sales by Leading Change
Book Details
Author(s)Brett Clay
PublisherAriva Publishing
ISBN / ASIN0982295235
ISBN-139780982295236
AvailabilityUsually ships in 24 hours
Sales Rank951,885
MarketplaceUnited States 🇺🇸
Description
THE HANDBOOK OF CHANGE LEADERSHIP
Change happens fast in today's global, Internet-driven economy. Learn how to get ahead of these changes—and your competitors—by creating irresistible value for your customers and stakeholders.
In an era of globalization and internet commoditization, salespeople (and the companies they work for) are in danger of becoming irrelevant. In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople and business leaders must become agents of change and help customers or stakeholders achieve their goals rather than simply solve their problems. This new, change-centric approach is the next evolution in selling, enabling companies to develop deeper, more profitable customer relationships and to be more agile and adaptive to changing conditions.
With twenty years of experience, most recently with Microsoft Corporation, Brett Clay has developed a complete tool-set for change-centric salespeople and executives, including 101 secrets for growing sales and delivering high value to customers.
Readers will understand the five disciplines of change leadership and the secrets of change psychology that will turn them into vital assets for their customers and help them achieve explosive business growth.
Selling Change will help you:
Change happens fast in today's global, Internet-driven economy. Learn how to get ahead of these changes—and your competitors—by creating irresistible value for your customers and stakeholders.
In an era of globalization and internet commoditization, salespeople (and the companies they work for) are in danger of becoming irrelevant. In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople and business leaders must become agents of change and help customers or stakeholders achieve their goals rather than simply solve their problems. This new, change-centric approach is the next evolution in selling, enabling companies to develop deeper, more profitable customer relationships and to be more agile and adaptive to changing conditions.
With twenty years of experience, most recently with Microsoft Corporation, Brett Clay has developed a complete tool-set for change-centric salespeople and executives, including 101 secrets for growing sales and delivering high value to customers.
Readers will understand the five disciplines of change leadership and the secrets of change psychology that will turn them into vital assets for their customers and help them achieve explosive business growth.
Selling Change will help you:
        Successfully lead projects and change initiatives
        Increase your revenue and income
        Lock out your competitors
        Maintain higher profit margins
        Improve the competitiveness of your sales force
        Become a strategic resource for your customers
        Have buyers calling you instead of you calling buyers
        Develop strong, long-term relationships with your customers
        Bust the myth that sales people and leaders have to be pushy to be successful
        Achieve your financial and personal goals
