Take It To The MAX (The Ultimate Strategy for Maximizing Profits and Growth)

Take It To The MAX: The Ultimate Strategy For Maximizing Profits And Growth provides a 30,000 foot view of the most important priorities a business leader must focus on to maximize results. From 30 years of business and consulting experience, Jeff Peden reviews the basics of why a business is in existence, what's at stake, who the key stakeholders are, and what drives maximum outcomes. He examines common organizational practices and how they often subvert the very goals a business wants to achieve. Persuasively, he offers a formula for success that's inexpensive to apply and rich in rewards. Take It To The MAX points out the gold mine of opportunities within their own employees and customers that many business owners and leaders overlook every day. It discloses, in common-sense language, what an organization needs to focus on to realize everything it wants. Paradoxically, that focus is not profits. It is something else. That something else is what this book is all about. You'll discover: ? How to completely utilize your organization's two biggest assets ? How to fully engage your employees and increase productivity ? How to know exactly what your customers want and become a Customer Magnet ? The One Rule that provides the talisman for maximizing success ? The Five Questions every customer has about you, and how you must answer them ? The Leadership Priority that makes it all work Don't get left behind the competition. Take It To The MAX!