The Mission Myth: Building Nonprofit Momentum Through Better Business

What is the Mission Myth? The idea that all a nonprofit needs to achieve success is a great mission and a lot of heart. The truth? It is only when organizations integrate the 4Ms -Management, Money, Marketing, and Measurement - that they will achieve optimal results. Here are strategies, anecdotes, and practical tips for new levels of success - all derived from nonprofits that reached new heights. Offering validation, camaraderie, laughter, and hope, The Mission Myth helps you do good...well.