Media Tipping Points: Analyzing and Predicting Global Events

Tipping Points as evidenced in global events, are, in many ways, influenced by media. This insightful book by Philip Gordon, details three case studies which were selected on the basis of common Tipping Point attributes: they each involved media contagiousness and stickiness during their development, and, each arrived at a moment in time, that could be characterized by the phenomenon of Tipping Points. The first case study, the Presidential Campaign of Barack Obama was chosen in order to examine a narrower scope and timeframe for the application of the analysis, in contrast to the second case study, the International Financial Crisis of 2007-2010, which involved broader and more complex issues, and finally, the last case study, Climate Change, is included as consideration in this book as the research reveals critical relationships between Media Impact and the Tipping Points of this upcoming Global Event. As the issue of Climate Change is still evolving, Gordon provides a methodology and parameters for analyzing and predicting the relative media impact on a global scale.