Pop-Up Retail: How You Can Master This Global Marketing Phenomenon

They are cashing in on the hottest trend in today's marketplace - pop-up retail. Pop-ups are a booming business, turning up in once-empty spaces all across the retail landscape from city downtowns to suburban shopping malls. Filling the need for newness and excitement, pop-ups are emerging as a new source of passion and profit for the retailing industry.

This book takes you behind the scenes, deconstructs the phenomenon and provides a blueprint for those ready to get in and get popping.

Author Christina Norsig has lived all facets of the pop-up experience. She's opened and run her own successful pop-up shops. She's acted as 'matchmaker,' connecting interested merchants and willing property owners to make pop-up magic. And she's a veteran speaker on the topic of pop-up retail, bringing her unique insight and vision to the business community. Through her experience and expertise, Norsig is the perfect mentor for a fledgling industry.

From her vantage point at the forefront of this emerging trend, Norsig takes the reader through the pop-up industry, detailing its history, successes, and pitfalls. Using examples and analysis, she helps us understand how we got from a retail landscape of bricks and clicks to quicks - and how this is only the beginning.