Brand Be Nimble

This book unites the worlds of bootstrap start-ups and Fortune 500 brands to usher in a new era of brand innovation. Big brands must grow to survive, but that's an elusive goal. Start-up brands must be agile and lean to thrive and have many lessons to teach. This book will empower you to simplify the often-daunting specter of growing a brand so you can enjoy the thrill of innovation. Brand Be Nimble contains 12 principles that are used every day in 'garages' around the world - from tech start-ups to burgeoning beverage brands. These principles are combined with disciplined expertise from the big-brand world to create proven innovation techniques that let the big guys work lean and agile.

Forged among the top brands in the world, where $100,000,000 ideas are the cost of entry, and inspired by brilliant-but-bootstrapped start-ups where making it to next quarter can be a stretch goal, Brand Be Nimble provides a road map to potent innovation that lets even the biggest brand act start-up nimble.