Subscription Marketing: Strategies for Nurturing Customers in a World of Churn / Anne Janzer

Book Cover Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
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/ Anne Janzer
Publisher: Cuesta Park Consulting
Availability:Usually ships in 24 hours
Sales Rank: 274556
ISBN-10: 0986406252
ISBN-13: 9780986406256


Have you changed your marketing to serve today's customers?

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.

Your customers are changing: have you adjusted your marketing practices?

If you want to build on recurring revenues, pay attention to customers after the sale.
Subscription Marketing offers creative marketing strategies for sustaining long-term customer relationships.

Whether you are an entrepreneur, marketing professional or customer success management professional, you'll find advice you can use to drive long-term revenues and success.

Completely revised and expanded to reflect the growing Subscription Economy

The world is changing quickly. The second edition of Subscription Marketing includes
  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • Real-world examples of effective value nurturing strategies
  • New content on the risks and challenges of subscription marketing
Read this book now to start nurturing customers and building your long-term success.

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