Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
Book Details
Author(s)
Anne Janzer
Publisher
Cuesta Park Consulting
ISBN / ASIN
0986406252
ISBN-13
9780986406256
Availability
Usually ships in 24 hours
Sales Rank
#274,556
Marketplace
United States 🇺🇸
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Description
Have you changed your marketing to serve today's customers?
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Your customers are changing: have you adjusted your marketing practices?
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Your customers are changing: have you adjusted your marketing practices?
If you want to build on recurring revenues, pay attention to customers after the sale.
Subscription Marketing offers creative marketing strategies for sustaining long-term customer relationships. Whether you are an entrepreneur, marketing professional or customer success management professional, you'll find advice you can use to drive long-term revenues and success.
Completely revised and expanded to reflect the growing Subscription Economy
The world is changing quickly. The second edition of Subscription Marketing includes
Completely revised and expanded to reflect the growing Subscription Economy
The world is changing quickly. The second edition of Subscription Marketing includes
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- New content on the risks and challenges of subscription marketing
Read this book now to start nurturing customers and building your long-term success.
