Domination - the gtld name game: Naseem Javed, founder of ABC Namebank, is a globally recognized authority on corporate nomenclature and related ... market domination via name identity.

Here are the facts: There are 2 billion online users, there are 220 million domain names, and both numbers will double in coming years. The ‘big bang ecommerce’ will continuously expand as we live in a ‘one internet, one world’ domain and we aim ‘one name, one owner’ for image expansion and when both fronts are combined, name Domination is the result. The world’s largest branding revolution started on January 12th 2012 as ICANN open the flood gates to create your own customized ‘domain name management’ to dominate cyber name identities. The book deals with the global naming complexities amidst the thick fog of confusion being created among global marketers, on one side the exiting new technology and the new powers to global cyber name branding and other created by the advertising branding agencies from all over the world creating mythical fears to disrupt this rapid domain name expansion. In order to move beyond all this and to explore various models of market domination via name identity, this book is written in simple language for the boardroom where such issues are top of the agendas. Most so called famous brand names all over the world have already reached their peak and are not worthy of the global 'one internet one world' platform, where to dominate that space a 'one name one owner' capability is most desirous. Unfortunately, the largest group falls into 'one name and thousand owners' category, hence all this the fog of war. It’s no longer important whether you are an expert on ICANN GTLD or not, the question is what you are going to do if your sector gets dominated by new GTLDs? What to do and how to manage is the bigger question. This is a serious topic for CEOs and CMOs and requires some deeper understanding of the global cyber branding landscape.