THE CREATIVITY CATALOG: 300 of the World's Most Creative Products and How They Can Make You More Creative Too

Interest in creativity is booming. Whether it's to gain a competitive advantage in the marketplace, or to find personal fulfillment, people are looking to develop their capacity for creative and innovative thinking in business and daily life. Many have turned to the growing literature of creativity to shed the shackles of conventionality and discover new ways of doing things. Now comes THE CREATIVITY CATALOG, a fresh and original take on the pursuit of innovation. Rather than start with the premise that creativity originates largely from within our minds, THE CREATIVITY CATALOG looks outward to the things we surround ourselves with in our home and work environments to uncover a trove of products deliberately designed to cultivate our mental faculties through hands-on experience. Among the products featured are furnishings, accessories, shelving, cookware, jewelry, and children's playthings. Pieces are attractively presented with 550 high-quality photographs and explanatory text, and supplemented by an introduction by author, educator and architect Donald Rattner on the history and future of interactive, touch-based design. Profiles of the designers and brands represented, and a list of further resources, round out this distinctive book.