Eat Your Competition for Lunch: 27 Golden Rules of running a successful and profitable food business - and enjoy doing it! / Ali Carter

27 Golden Rules that could be the difference between your restaurant making a bomb, breaking even or going bust. This book will make you more money. It will show you how you can easily squeeze more profit per dish out of your commercial kitchen without damaging your customer offer. In fact, it will show you how you can improve your offer, increase sales and enlarge your gross and net profit margins. Bold claims? Yes. But the author has done all these in many hospitality outlets and in Eat Your Competition for Lunch she shares the secrets with you. Her 47 Profit Vampires reveal insider tips that will really fine-tune the profitability of your catering business. It's packed with marketing ideas and great ways to manage your team and create menus that will really hit the spot with your target market. This book is for anyone cooking and serving food - whether just starting out or established but not thriving. Someone who wants a blueprint to fast-track them to a profitable and sustainable business. And also to enjoy doing it – Ali shows how it’s important that you wake up each morning wanting to get to work – and you’ll only achieve that if you’re profitable and staff and customers respect your professionalism. Masterchef Professional winner 2013, Anton Piotrowski, describes it as: "an essential guide for anyone contemplating owning or running a food operation" Is this you? You have a ‘thunderbolt’ moment: ‘I want to run my own pub, restaurant, hotel, sandwich shop, café’. You have always had a passion for exciting food – you know you could do so much better than all those cafes and restaurants you see doing OK with mediocre or even poor food and service. After all, how hard can it be to knock up a bit of grub, serve a few drinks and keep a genial conversation going with the customers? If you’re thinking: ‘How hard can it be?’ or ‘What could possibly go wrong?’ This book’s for you. If you’re already running a food business and wondering why you’re not living the dream.... 1. You can remember the day you started: the passion for food; the aim to create a successful business doing what you love - but it hasn’t turned out like you thought 2. There’s never any cash left after the bills are settled 3. Life’s business decisions are happening to you - not made by you 4. Your chef and staff rule the roost and you can’t seem to control them 5. Your exquisitely furnished restaurant sits empty of customers while the café down the road is packing them in and you don’t know why 6. Your mind is puzzled as to why the dream is turning sour If one or more apply, then this book’s for you. The easy reading style is entertaining and practical with ready-made templates for success, Eat Your Competition for Lunch is a food operator’s bible, don’t run your business without it.
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