How We Turned A $200 Donation Into $8,000+ in Less Than Four Weeks: A Charity Fundraising Case Study

Kevin Katzenberg is a writer, marketer and constant student in life. After hearing of a tragic accident within a tight knit local racing community, he along with his wife, decided to hold a fundraising event to help the family. Putting his years of copywriting and marketing experience to work, the event grossly exceeded expectations and pulled in $8,000+ in a mere 4hrs. This is the story of how they did it. This is not a textbook, but is a story of how money was raised to help a family in need. Along the way, you will learn valuable information to give you the tools to hold your own profitable fund raising event. You will learn: • How to assemble a skilled team of volunteers so you don’t have to do all the work yourself. (Page 33) • How to find the perfect match of product and service contributors and how to turn their donations into cash. (Page 39) • Tricks and techniques to get past the road blocks and talk to the decision maker in companies you're targeting for donations. (Page 47) • The most powerful ways to use the internet to draw people to your event. (Page 54) • Getting your local event onto the nightly news or other major media sources. (Page 73) • Different revenue generating techniques you can easily implement all at the same time and how to gain the best results. (Page 88) • Hindsight observations they learned to make your event more successful. (Page 107) • How to set up a money generating machine to keep funds coming in for years to come. (Page 115) Who is this book written for? • People who have found a cause they want to help, but really have no idea where to start. • People with a friend or relative suffocating under piles of bills they would like to help, but don’t have enough money thenselves. • People who feel strongly about a charity or cause and want to raise money to help them out. • People interested in running charity events as a hobby or even starting a small part time business. If you fall into any one of the above categories, this book is for you.