The New Modern Media / Lew Dickey

The New Modern Media is an indispensable guide to the profound and disruptive changes rocking the media industry. It examines the implications of a new, mobile culture and challenges the widely held belief that most media companies true source of profits is their content. It makes the case for the importance of distribution as a key driver of firm value in the legacy media business model, be it a newspaper, magazine, record label, television network, local broadcast television or radio station. The traditional media ecosystem is undergoing transformative structural changes that will serve to re-order the competitive landscape as the shift to mobile replaces many traditional media distribution channels. The conventional wisdom behind distribution-agnostic content providers ignores the new economics of mobile IP-based distribution, programmatic advertising and an evolving pay TV ecosystem. Scaled, digital distribution platforms, combined with the shifting economics of advertising are driving seismic changes in how content is created, consumed and monetized. Media companies including both con-tent creators and distributors, as well as consumers, marketers and investors are all trying to understand the strategic and business implications of the shift to a mobile culture. These are the determinant factors which are remaking the media industry by combining premium content with mobile, on demand and personalized digital-distribution channels. The New Modern Media addresses these fundamental questions with intuitive frameworks to illustrate the impending changes and likely outcomes, crafting a vision for a modern media ecosystem which will be formed over the next decade.
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