The Amazon Expansion Plan: Learn how to skyrocket your sales, sell globally and make your brand an international success / Kiri Masters

The Amazon Expansion Plan was written to help the owners and marketing teams of consumer brands who want to grow their revenue and market share. If your business wants to reach a wider customer base and see a consistent growth in sales, one of the best tools at your disposal is leveraging Amazon’s market penetration, global distribution and logistics capabilities. The 2018 version of the book highlights the myriad of new programs, policy changes, and best practices that have occurred during the last 2 years, including the closure of Vendor Express and the use of the Hybrid Vendor Central/Seller Central selling model, the increase in advertising as a revenue driver and the importance of brand protection. Here’s What You’ll Learn From The Amazon Expansion Plan: How to protect your brand in a multichannel environment How to set up, scale and integrate with Amazon’s logistics infrastructure Key processes and considerations for expanding into Amazon’s international marketplaces How to market your products on Amazon (including getting reviews, product listing optimization, paid advertising, and other traffic sources) “Kiri is one of the brightest minds in the industry when it comes to launching consumer brands on Amazon. This book is full of clear actionable strategies for anyone looking to expand into the Amazon sales channel. It covers everything from the basics of the marketplaces to advanced tactics for beating out the competition. Money and time well spent!” — Greg Mercer, Jungle Scout About Kiri Masters Kiri Masters is the founder of Bobsled Marketing, an agency that helps consumer brands expand their presence and grow their sales on Amazon. Since 2015, Bobsled Marketing has worked with consumer product brands to launch, grow, and protect their Amazon sales channel in the US and international markets. Kiri spent the early part of her career in commercial banking with JP Morgan Chase in New York. She is a dedicated entrepreneur, having two successful businesses under her belt, and finds joy in sharing her knowledge with fellow entrepreneurs and marketers. Today, she continues to lead Bobsled Marketing as CEO, contributes a weekly column about Amazon to Forbes.com, and is a co-host on the Ecommerce Braintrust podcast.
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