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Strategic Customer Management: Integrating Relationship Marketing and CRM

AuthorAdrian Payne, Pennie Frow
PublisherCambridge University Press
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Book Details

Author(s)Adrian Payne, Pennie Frow
PublisherCambridge University Press
ISBN / ASIN1107014964
ISBN-139781107014961
MarketplaceUnited States  🇺🇸
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