Management of Electronic and Digital Media
Book Details
Author(s)
Alan B. Albarran
Publisher
Cengage Learning
ISBN / ASIN
111134437X
ISBN-13
9781111344375
Availability
Usually ships in 24 hours
Sales Rank
#907,304
Category
Paperback
Marketplace
United States 🇺🇸
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Description
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
