PROMO (with Marketing CourseMate with eBook Printed Access Card)
Book Details
Publisher
Cengage Learning
ISBN / ASIN
1111826110
ISBN-13
9781111826116
Availability
Usually ships in 24 hours
Sales Rank
#895,519
Marketplace
United States 🇺🇸
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Description
Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.
