Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

From the Author: Learning to Think in Real-Time
Author David Meerman ScottWhat would you do right now if….?

Could you recognize a marketing or PR opportunity, or threat, in its early stages? Would you know how to respond in real-time to capitalize on the former or stave off the latter? How would you react right now if...

• Your company is cited as the best place to work by your local newspaper?

• A customer raves about your customer service on an influential trade magazine website?

• A well-known industry analyst says on his blog that your company is too difficult to do business with?

• A competitor announces they are lowering prices by 25%?

• Your CEO is fired?

• In forums and chat rooms, people said your product poses a health risk?

• A huge company announces its intent to acquire your competitor?

If you understand how to react quickly to events as they unfold, you will gain superior competitive advantage. Real-Time Marketing & PR will show you how.