You Gotta Have Balls: How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire

Amazon Exclusive: Brandon Steiner's Six Truths of Business

Try to use these six truths and watch your relationships flourish and business grow:

1. What Else?
   

   Always ask what else. People often do just what is asked or expected of them. But to truly make yourself stand out you need to do more. Ask 'what else'? If you figure out what more you can do to help those around you, they will be much more likely to do the same for you. Business is all about building relationships, and relationships need a solid ground.

2. Know How to Turn Your Busts into Boosts.
   

   Sometimes even great ideas won't turn out as you planned. When this happens it is important to regroup quickly and think about new ways to make the most out of what happens. When I decided to buy the legendary façade from the Old Yankee Stadium, I thought that people would be very interested in owning a section. I didn't anticipate them weighing several tons and being made out of solid concrete. This could've been a huge bust, but we decided to carve the frieze down into replica statues of the Old Stadium. Now they're one of our top sellers.

3. Capacity is a State of Mind.
   

   You have the power to will things to be. If you really want something, you can get it, as long as you go all in. If you're not all in, you don't want it enough. You must be all in physically, mentally, spiritually and emotionally to reach your true capacity.

4. Win If You Can, Lose If You Must, But Always Cheat.
   

   Here, "cheating" means asking What Else, going the extra mile, gaining an edge. If you're trying to do a deal with someone, figure out what you can do for them beyond the parameters of the deal. Figure out how you can separate yourself.

5. Truly Commit to What You Do.
   

   Although this sounds trite, it's not easy. You have to keep grinding even when things are looking grim. You cannot change horses midstream. Just as you gotta have balls to take risks, you also have to have the balls to say 'this might not be working now, but if I stay at it, with some tweaks, it WILL work.' Commitment leads to passion, but passion doesn't necessarily lead to commitment. Intensity fuels passion.

6. You Gotta Have the Balls to Take Risks.
   

   When opportunities arrive, have the courage to go after them, even if you might come up short. You only have to get it right 51 percent of the time to come out on top. You can fail 49% of the time and still be a winner, so the fear of failure shouldn't hold you back.

Guest Review by Lou Holtz, Author of Winning Every Day: The Game Plan for Success

During the course of my lifetime I have found the plan to succeed as a coach, an entrepreneur, a spouse, a parent or a person are similar. Brandon lays out his plan for success in an organized way and it’s easy and enjoyable to read. As you make your way through the book you will soon come to the same conclusion I did, that the problems and difficulties that Brandon has endured are very similar to the challenges you are also facing.

The solution Mr. Steiner’s book offers on how to build a successful life are plain, simple, accurate and easy to follow. I feel that wherever we are, good or bad, is because of the choices we make. This is a special man who has a great deal of information to share with people from all backgrounds. I am so happy Brandon Steiner has decided to share his experience and philosophy with you.