Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
Book Details
Author(s)
Jesko Perrey, Dennis Spillecke
Publisher
Wiley
ISBN / ASIN
1118489527
ISBN-13
9781118489529
Availability
Usually ships in 24 hours
Sales Rank
#1,023,821
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of Retail Marketing and Branding includes the following updates:
* New and updated case examples
* Updated figures and examples throughout
* New interviewers with recent experiences
* Additional chapters
