Spike your Brand ROI: How to Maximize Reputation and Get Results (ASAE/Jossey-Bass Series)

According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as social risk.

In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives.

Based on the author s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: * Learn to recognize brand patterns that are driven by audience interests and outside events * Focus your energy, resources, and money when your brand is top-of-mind * Decrease your marketing spend while increasing your bottom-line benefits * Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight * Retool traditional word-of-mouth initiatives for optimum results

With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.