Marketing Research

In Marketing Research, 10th Edition, authors CarlMcDaniel and Roger Gates share their industry experience to teachstudents how to make critical business decisions through the studyof market research. Designed for marketing research courses, theauthors' practical, applications-based approach features RealData, Real People, and Real Research, to preparestudents to conduct and use market research for future careers inbusiness. Co-author Roger Gates, President of DSS Research, infusesthe text with a practitioner perspective, helping students learnhow to use marketing research through a practical presentation oftheory and practice.


WileyPLUS Learning Space is an easy way for students tolearn, collaborate, and grow. With WileyPLUS Learning Space,students create a personalized study plan, assess progress alongthe way, and make deeper connections as they interact with thecourse material and each other.

This collaborative learning environment provides immediate insightinto strengths and problem areas through a combination of dynamiccourse materials and visual reports so that you can act onwhat’s most important.

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