Advertising Promotion and Other Aspects of Integrated Marketing Communications
Book Details
Author(s)
Terence A. Shimp, J. Craig Andrews
Publisher
South-Western College Publishing
ISBN / ASIN
1133191428
ISBN-13
9781133191421
Sales Rank
#4,134,535
Marketplace
United States 🇺🇸
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Description
This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.
