Soap, Sex, and Cigarettes: A Cultural History of American Advertising
119.95
USD
Book Details
Author(s)Juliann Sivulka
PublisherWadsworth Publishing
ISBN / ASIN113331113X
ISBN-139781133311133
Sales Rank676,545
MarketplaceUnited States 🇺🇸
Description
SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.




