Consumer Behaviour: Perspectives, Findings and Explanations
Book Details
Author(s)
John O'Shaughnessy
Publisher
Palgrave Macmillan
ISBN / ASIN
1137003766
ISBN-13
9781137003768
Availability
Usually ships in 24 hours
Sales Rank
#2,662,408
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.
