Brand Media Strategy: Integrated Communications Planning in the Digital Era
Book Details
Author(s)A. Young
PublisherPalgrave Macmillan
ISBN / ASIN1137279567
ISBN-139781137279569
AvailabilityUsually ships in 24 hours
Sales Rank245,397
MarketplaceUnited States 🇺🇸
Description
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.


