Advertising Theorists, including: Edward Bernays, Vance Packard, Rosser Reeves, David Ogilvy (businessman), William Bernbach, Claude C. Hopkins, E. ... Ewen, Alvin Eicoff, Jaffer Ali (entrepreneur)

Hephaestus Books represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Hephaestus Books continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. This particular book is a collaboration focused on Advertising theorists.